Personal number plates are now considered to be like fine wines, classic cars – an alternative investment.
The values of top-quality examples are growing, worldwide. You may find it hard to believe that eight of the ten most expensive UK number plates have been purchased since the onset of the 2007/2008 financial crisis and its subsequent ramifications. People are already paying millions of pounds for a single registration in some parts of the world. In the UK, outstanding examples command prices in excess of half a million pounds.
Why are people doing this?
What makes someone willing to pay thousands of pounds for their ultimate personalised registration number? The factors determining the value of the registration number are many and varied. With the initials, it’s mostly the number of people who have those particular initials. If that number is large, the potential demand is considerable and some “initials” plates may be quite valuable. With names and words, the value derives from a combination of potential demand and the quality of the number from a visual point of view. With the number 1 plate, the value is due to exclusivity and prestige.
It’s fun, no?
Mostly fun and pure pleasure drive the vast majority of number plate purchases, but a growing number of consumers are speculatively buying their personal registrations, with the aim of selling at a profit later on; and it really is a severe investment, as severe as investing in stocks and shares, or in art.
As an investment
In addition, there is an emerging market for private number plates for marketing, PR and branding in the company. Sir Alan Sugar and Dragons’ Den moguls Duncan Bannatyne and Theo Paphitis all recognize the value of personal plates when it comes to constructing and enhancing the picture. Sir Alan’s AMS 1 plate featured prominently in The Apprentice’s opening sequence.
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Choose from a select number of plates that will give your business and van a unique edge.